Leadership Team

Mr. JR Ching has served as the Group’s Chief Financial Officer since May 2015 and is responsible for the Group’s financial functions, listing procedures, investor engagement and strategic business development. He manages the Group’s relationships with key financial partners and certain operating partners, including ADB, FMO, CGIF, IFC, Ayala Corporation, Yum! Brands, and Mitsubishi Corporation, amongst others. Since joining the Group in May 2013, Mr. Ching has overseen over US$1 billion of funding and investments into Myanmar.

Mr. Ching graduated as a Morehead Scholar from the University of North Carolina at Chapel Hill with a Bachelor of Arts Degree in International Studies with the Highest Distinction. He then spent over a decade at Goldman Sachs in the Fixed Income, Currency & Commodities, Capital Markets and Investment Banking Divisions in London and Hong Kong, where he was the Head of Structured Finance for the Asia-Pacific ex-Japan region. Mr. Ching has extensive financial and corporate experience in a wide range of business sectors and has executed investing, financing and risk management transactions across Asia, the Middle East, Europe and North America.

Ms. Joycelyn Siow Li Yuen joined the Group in 2008 and has held the position of Group Financial Controller since May 2013. Her principal duty is overseeing the financial reporting of the Group to ensure compliance with the Singapore Financial Reporting Standards (SFRS) and the SGX listing requirements. She is also involved in the Group’s corporate actions, including capital raising exercises, acquisitions and the realisation of assets. In addition, Ms. Siow is responsible for the technical development of the finance teams and gives regular training sessions to them on SFRS. Since 2022, she has also acted as the corporate secretary for certain subsidiaries of the Group.

Ms. Siow graduated with a Diploma in Banking and Financial Services from Singapore Polytechinc and went on to pursue her ACCA (Association of Chartered Certified Accountants). Prior to joining the Group, she spent 10 years at international audit firms where she led the audit of publicly listed companies and multinational corporations. Besides audit engagements, she was also assigned to other assignments such as internal audit, preparing financial statements for initial public offerings and reverse takeover transactions, and financial due diligence reviews.

Mr. Kenneth See Chin Yeh rejoined the Group in July 2022 and was appointed as Group General Counsel to lead the Group’s legal and compliance functions. Mr. See has overseen the legal aspects of several notable projects at the Group, such as the implementation of the Yoma Central project and the acquisition of the controlling interest in Wave Money from Telenor, amongst others.

Prior to his rejoining the Group, Mr. See was the resident partner for global law firm Baker McKenzie’s Myanmar practice, where he advised on mergers and acquisitions (M&A), corporate law and Myanmar regulatory and compliance matters. Mr. See also spent time in Baker McKenzie’s Singapore office where he worked on various cross-border transactions across Southeast Asia.

Mr. See graduated from the University of Manchester with a Bachelor of Laws and completed an Executive Master of Laws (Financial Law & Regulation) with Distinction from the London School of Economics and Political Science. He has a barrister-at-law qualification from Lincoln’s Inn, UK and was admitted to practice as an advocate and solicitor in West Malaysia and Singapore. Mr. See is currently serving as the chair of the British Chamber of Commerce Myanmar’s Legal Working Group.

Ms. Jane Chia has served as Group Treasurer since 2019 and has direct oversight over the Group’s cashflow management and funding operations. She manages the Group’s relationships with its key local and international financial institutions and executes fundraising activities in relation to the banks and international debt capital markets. Ms. Chia joined the Group in October 2015 and served as the Head of Finance of KFC Myanmar for more than 2 years.

Prior to joining the Group, Ms. Chia held several management roles overseeing the financial reporting, treasury and internal audit functions at various SGX listed and private companies. She holds a Bachelor of Accountancy Degree from Nanyang Technological University.

Ms. Thinn Thandar Shwe was appointed as the Head of Group Human Resources in October 2021. She has been with the Yoma g roup for the past 19 years serving in multiple roles. Ms. Shwe spent 7 years with Yoma Bank and 6 years with the Group’s finance team in Singapore before relocating to Yangon in June 2017 to join Group Human Resources. She was previously the HR Director of Compensation and Benefits.

Ms. Shwe also serves on the leadership team of Yoma Land for Pun Hlaing Estate and StarCity. Ms. Shwe graduated with a Bachelor of Arts Degree from the University of Yangon and has further studied at ACCA (Association of Chartered Certified Accountants) Singapore.

Mr. Michael Toh was appointed as Head of Corporate Finance in September 2023. He has served as the Head of Risk Management and Assurance since 2021 and is responsible for the Group’s risk management, compliance and segmental performance management. He has designed and executed a transformation strategy to align the budgeting and reporting processes across the Group and has implemented a range of preventive, detective and corrective control measures to safeguard assets and prevent fraud. He joined the Group in 2019.

Mr. Toh graduated with a Bachelor of Commerce Degree from the University of Adelaide and has been a qualified Certified Practicing Accountant (Australia) since 1998. He spent over a decade at Schlumberger where he was responsible for overseeing various regional finance functions, including controllership, taxation, treasury and internal audit in multiple jurisdictions such as Indonesia, Australia, Vietnam, Thailand and the USA. Prior to joining the Group, Mr. Toh was an independent consultant for Interplex Precision Technology and served as Head of Finance at Puma Energy (Myanmar).

Mr. Phyo Thet Khine was appointed as the Head of Group Technology in October 2021. He is currently responsible for overseeing the Group’s technology platform and initiating new digital businesses and applications. He helped to launch Pocket, Myanmar’s first coalition loyalty platform, and oversaw the formation of Onenex as one of the leading software developers in Myanmar. Prior to joining the Group in 2018, Mr. Khine worked in IT in the financial services industry.

Mr. Khine graduated with a Bachelor of Information Technology from the University of Newcastle.

In September 2023, Ms. Pwint Thawdar Maung was appointed as the Head of Risk Management and Assurance following a six-year journey with the Yoma Group that included one year as Financial Controller at Yoma Heavy Equipment and five years as Chief Financial Officer in the Leasing sector.

Prior to joining Yoma, Ms. Maung initiated her career in Singapore, where she held key positions that laid a strong foundation for her expertise. Notably, she assumed the role of Regional Head of Forecast and Planning at the Lazada Group, a position that had her overseeing operations in various Southeast Asian countries, making vital contributions to a regional flagship of the Alibaba Group. Furthermore, her experience included working as a Finance professional in the government sector at the Central Provident Fund Board, where she played a crucial role in managing financial aspects of government IT projects. During her four-year tenure at the SingTel Group, Ms. Maung demonstrated her proficiency in overseeing government project finances with a sharp eye for detail and strategic insight.

Ms. Maung holds a master’s degree in professional accountancy from the University of London and has completed her studies with the ACCA (Association of Chartered Certified Accountants). Additionally, she earned a Bachelor of Arts Degree in Accountancy and Financial Management from the University of Portsmouth.

Mr. Serge Pun took over leadership of Yoma Land during the previous financial year. He is supported by two teams designated to manage Pun Hlaing Estate and StarCity. Each team comprises mainly local employees in functions such as projects, sales, marketing, finance and human resources. The teams report directly to Mr. Serge Pun who is responsible for overseeing and driving the growth strategies of Yoma Land.

Following the departure of Mr. Brad Jones as the Chief Executive Officer of Wave Money in May 2023, Mr. Melvyn Pun assumed direct oversight of Wave Money’s leadership team, which consists of executives across various functions such as corporate strategy, digital transformation and technology, business operations, finance and human resources.

Mr. Ben Koo was appointed as the Head of Yoma Financial Services in August 2019 and has been with the Group since October 2018.

Mr. Koo has 20 years of experience in working at top-tier financial institutions, including Goldman Sachs, Macquarie, Deloitte and Arthur Andersen.

Prior to joining the Group, Mr. Koo was based in Singapore and was responsible for overseeing investment coverage in Asia as the Co-Head of Pan Asia Financial Institutions Investment Research and the Co-Head of ASEAN Investment Research at Goldman Sachs. Prior to that role, he was the Head of Australia and New Zealand Financial Institutions Investment Research for Goldman Sachs based in Sydney.

Mr. Koo also served as a Non-Executive Director of the Anglican Church Endowment Fund in Sydney where he helped to oversee risk management, asset allocation and corporate governance changes following the 1997 Asian Financial Crisis. Mr. Koo graduated from the Australian National University with a Bachelor of Commerce and Economics Degree in 1994. He was also a member of the Chartered Accountants Australia and New Zealand from 2001 to 2017.

Mr. Minn Htet Khine was appointed as the General Manager of KFC Myanmar in February 2022 and is responsible for leading the KFC business into its next phase of sustainable and profitable growth. He also oversees the alignment of the Yoma F&B platform between KFC and YKKO.

Mr. Khine holds a Bachelor of Science Degree in Economics from Duke University where he graduated with High Distinction. In 2015, he joined Delta Capital Myanmar, a Myanmar focused private equity fund where he looked at investment opportunities and managed portfolio companies across various sectors including consumer, manufacturing and information technology. After supporting the Group in its acquisition of a 65% stake in YKKO in 2019, Mr. Khine transferred to the Yoma F&B business unit to facilitate the integration of YKKO into Yoma F&B and to oversee the Auntie Anne’s and Little Sheep franchise businesses.

Mr. Gerhard Hartzenberg joined the Group in January 2015 and is responsible for the entirety of the Heavy Equipment business, including New Holland and Case Agriculture, Hino Trucks and FPT Power Generation, that operates out of 9 branches and reconditioning centres across Myanmar. He manages the Group’s relationships with each of the major OEMs and has also recently started a Case Construction business in Thailand in a separate capacity.

Mr. Hartzenberg graduated from the University of Pretoria with a Bachelor of Commerce (Hons) Degree. He has extensive senior management experience in automotive, trucks, agriculture, construction equipment and leasing businesses with the likes of Imperial Group, Super Group, John Deere, General Motors, Mercedes Benz and Toyota. He is a member of the JD Worldwide Leadership Council, Toyota Wings League and an honorary lecturer at the NWU Post Graduate Business School.

Mr. Michael Rudenmark was appointed as the Head of Passenger Vehicles in March 2013 and is responsible for growing the Group’s Passenger Vehicles division. He played a pivotal role in securing the Volkswagen and Ducati brands for the Group and worked extensively with the Group’s joint venture partners for the Mitsubishi Motors, Bridgestone Tyres and Hino Trucks businesses.

Mr. Rudenmark has a Bachelor of Arts in Economics from Rollins College. He has lived in Yangon for more than 25 years and has extensive experience in the Myanmar automotive market as the Founder and Managing Director of German Car Industries, a sales and aftersales company started in April 1996.